BASE
01 / PRODUCTProduct selection
Shortlist the right base model by target species, action, water type and price level.
Species · action · weight · applicationFrom brief to market-ready productCustomize with
Customize with
clarity.
Define the product, color, packaging and order target in one structured sourcing process.
Start a Custom RFQ →Flexible development
Make the product fit your market.
Use an existing product as a starting point or share a new direction. Our role is to turn the request into a clear, quotable specification.
02 / FINISH
Color & finish
Discuss colorways, surface finish, hook configuration and market-specific presentation.
Color · print · coating · hardwareYOUR
BRAND
03 / PACKAGINGBRAND
Private packaging
Plan retail-ready packaging, labels and assortment logic around your sales channel.
Card · box · label · assortmentRFQ→
04 / PLANNINGQuotation planning
Align MOQ, target price, expected order date and shipment priorities.
Quantity · target · date · destinationA better starting point
Customize a product buyers already understand.
Reference a real catalog item in your brief. It gives every color, packaging and commercial discussion a clear base.
A practical workflow
Four steps. One clear brief.
Good customization begins with the right questions. The RFQ is structured to reduce back-and-forth and make every key requirement visible.
✓ Product reference✓ Target market✓ Quantity & date✓ Packaging direction
Prepare Your Brief- 01Choose a starting productReference a CHEERY catalog item or describe your target.
- 02Define the differencesColor, size, finish, packaging and performance goals.
- 03Align commercial detailsQuantity, target price, market and required timeline.
- 04Review the quotationConfirm the specification before moving forward.
Built around real product decisionsBring the idea.
Bring the idea.
We’ll organize the details.
Color directionProduct selectionPackaging briefTarget quantity
Buyer questions
Frequently asked questions
Practical answers for OEM, ODM and private-label fishing tackle programs.
What can be customized on a CHEERY product?
Typical customization includes colorways, surface finish, hook or hardware configuration, private packaging, labels and assortment logic for your sales channel.
Do I need a catalog product as a starting point?
A catalog reference speeds up discussion, but you can also describe a new direction. Referencing an existing SKU makes color, packaging and commercial talks clearer.
How are MOQ and lead time confirmed?
MOQ, packing method, lead time and freight route are confirmed during quotation based on the agreed specification and order quantity—not as automatic website checkout rules.
How do I submit a custom RFQ?
Add reference products to the RFQ Basket, describe differences such as color and packaging, then include quantity, target price, market and expected order date before submitting.
Ready to discuss a custom range?
Explore Products →