15+ years in fishing tackle
Professional Fishing Tackle
Professional Fishing Tackle
Manufacturer for Global Brands
Weihai Cheery Outdoor provides customized fishing solutions, factory-direct supply and practical OEM/ODM support for buyers worldwide.
About Weihai Cheery Outdoor
Built for performance.
Built for performance.
Trusted by global buyers.
With 15+ years of experience in the fishing tackle industry, Weihai Cheery Outdoor specializes in providing customized fishing solutions for global customers.
Supported by our own manufacturing facilities and professional teams, we provide OEM/ODM services covering fishing lures, fishing rods and related tackle products. We have established long-term partnerships with 1,000+ customers worldwide, supporting product development, customization and bulk supply.
Product design, material selection and market-led development
Customized colors, components, packaging and new product briefs
Production follow-up and quality inspection for consistent supply
Global partnership
Manufacturing support shaped around your market.
We work with fishing brands, wholesalers and distributors across different markets. Every project starts with the product, application and commercial goal—not a one-size-fits-all package.
Factory directClear product and quotation contextBuyer focusedFlexible range and packaging discussions
Serving global buyersNorth AmericaEuropeMiddle EastSoutheast AsiaSouth America
Why choose CHEERY
Practical strengths behind every quotation.
From the first product reference to final bulk supply, our work is organized around clear decisions, reliable production and long-term cooperation.
Factory capability
Direct manufacturing resources and production follow-up for stable bulk supply.
OEM/ODM support
Flexible colors, components, packaging and new product development.
Product development
Ideas are translated into clear specifications for the intended market.
Material selection
Materials and components are considered around performance and price targets.
Quality control
Quality attention continues from sampling through production and inspection.
Bulk supply
Organized quotation and production communication for repeatable sourcing.
Our factory & manufacturing
Real production. Real product detail.
Our factory imagery shows the processes and product environments that support lure, rod and tackle development.
Company profile
Professional fishing tackle manufacturing for brands, wholesalers and distributors.
At Weihai Cheery Outdoor, we specialize in the design, development and manufacturing of fishing tackle. Our product scope includes fishing rods, fishing lures and tackle accessories for buyers around the world.
From product development and material selection to manufacturing and quality inspection, we pay attention to the details that influence performance on the water and consistency in the market.
Fishing is more than a hobby. It is a connection with nature, a challenge and a passion shared by millions of anglers. Our mission is to create reliable fishing tackle while helping global fishing brands grow with professional manufacturing support.
Explore OEM / ODM →
Exhibitions & customer connection
Meeting buyers around the products.
Trade shows and product displays create a direct setting for comparing ranges, discussing markets and turning ideas into sourcing briefs.
Certifications & documents
Compliance information for buyer review.
Available third-party assessment and certification documents are shown below. Applicable scope, current validity and product coverage should be confirmed during quotation.
UL Authorization
amfori BSCI
SGS Assessment
SGS Report
SGS Test Report
ISO 9001 DocumentBuyer questions
Frequently asked questions
Company background and how professional buyers typically start working with CHEERY.
Where is Weihai Cheery Outdoor located?
CHEERY is based in Weihai, Shandong, China, with manufacturing facilities and teams supporting product development, production follow-up and quality inspection for global buyers.
How long has CHEERY manufactured fishing tackle?
CHEERY has more than 15 years of experience in fishing tackle manufacturing and has worked with 1,000+ customers worldwide on customized and bulk supply programs.
Do you support OEM and ODM projects?
Yes. OEM and ODM services cover product selection, color and finish, packaging and quotation planning for brands, wholesalers and distributors.
How should a new buyer start working with CHEERY?
Shortlist products from the catalog, submit a multi-product RFQ with quantities and market details, or contact the business team with your sourcing brief.
Ready to work with Weihai Cheery Outdoor?